Case Study Qualia Contemporary Jewelry Collection

Consumer/FMCG Sector

Date 1999

Client Jeweler Sheridan Kennedy

Objectives

Qualia Event
Alcoholic Sponsorship
Exposure of collection in key fashion publications

Media Strategy

Targeting Fashion Stylists to use Qualia Collection in future fashion editorial.

Achievements

  • Key Australian fashion stylists Kelvin Harris, Jillian Davison and Kathy McKinnon used parts of the Qualia collection in Australian fashion publications such as Harper’s Bazaar, Marie Claire, Oyster and Australian Style.

Media Releases

Samples of Media Published

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