Date 2013 – 2013
Agency Stopgap pr
Client Sydney Institute TAFE NSW
Responsibilities
- Creating and pitching story lines that cover excellence awards, scholarships, non profits and student achievements to key Australian media, covering print,radio,broadcast trade and online media
- Writing media releases
- Producing content (written and visual) for internal communication stakeholders
- Assisting with social media channels
- Assisting with events
- Proofreading
Sample of Media Published
- TAFE NSW Students Bespoke Exhibition: Organic Structures
- The Australian “From master’s to PhD, via TAFE”
- Nurse Uncut Blog “Nursing student wins prestigious TAFE award”
- MAIJA Helps Indian Woman By Passing on Her Skills
- DCE students + 40K Foundation – Jewellery + Object Design
- TAFE NSW 2013 Student Excellence Awards Profiles
Reference
Wendy Robinson media and promotions officer (previously relieving corporate affairs manager)
Date 2007 to 2008
Agency Peter C White & Associates
Accounts Managed
National Campaigns
- Your Home Renovator & Technical Manual
- Solar Hot Water Rebate Awareness Campaign
- National Solar House Day
Responsibilities
- Pitching story lines to the media
- Problem solving and executing campaign objectives
- Monitoring and recording KPI’s
- Promotions to media and sponsors
Achievements
- Solar House Day generated PR KPI’s generation one million
- Your Home Renovator & Technical Manual, 50 minutes of Radio across FM and AM broadcasters
Date 2006 to 2008
Agency 303Group
National Campaigns
- Various Agency Mix
- Dr Seuss Horton Hears a Who Art Exhibition Launch
Responsibilities
- National EP Launch to traditional & social media
- Social Media Profile Building
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