Date 2013 – 2013
Agency Stopgap pr
Client  Sydney Institute TAFE NSW

Responsibilities

•  Creating and pitching story lines that cover excellence awards, scholarships, non profits and student achievements to key Australian media, covering print,radio,broadcast trade and online media
• Writing media releases
• Producing content (written and visual) for internal communication stakeholders
• Assisting with social media channels
•  Assisting with events
• Proofreading

Sample of Media Published

• TAFE NSW Students Bespoke Exhibition: Organic Structures
• The Australian “From master’s to PhD, via TAFE”
• Nurse Uncut Blog “Nursing student wins prestigious TAFE award”
• MAIJA Helps Indian Woman By Passing on Her Skills
• DCE students + 40K Foundation – Jewellery + Object Design
• TAFE NSW 2013 Student Excellence Awards Profiles

Reference

Wendy Robinson media and promotions officer (previously relieving corporate affairs manager)

Date 2007  to 2008

Agency Peter C White & Associates
Accounts Managed

• Australian Greenhouse Office

National Campaigns

• Your Home Renovator & Technical Manual
• Solar Hot Water Rebate Awareness Campaign
• National Solar House Day

Responsibilities

• Pitching story lines to the media
• Problem solving and executing campaign objectives
• Monitoring and recording KPI’s

• Promotions to media and sponsors

Achievements

• Solar House Day generated PR KPI’s generation one million
• Your Home Renovator & Technical Manual, 50 minutes of Radio across FM and AM broadcasters

Date 2006  to 2008

Agency 303Group

National Campaigns

•  Various Agency Mix
•  Dr Seuss Horton Hears a Who Art Exhibition Launch

Responsibilities

• National EP Launch to traditional & social media
• Social Media Profile Building